(CNN)A crisp Benjamin Franklin can get you your individual personal AMC movie show.
AMC Theatres joins a handful of cinemas letting prospects rent out auditoriums for personal screenings — a rising pattern because of the Covid-19 pandemic.
AMC permits leases of as much as 20 individuals. In line with its website, charges begin at $99, excluding tax, and enhance to $349 relying on the film, the theater’s location and every other add-ons like food and drinks. AMC’s FAQ page lists renting a microphone to greet company as an additional $100 cost, whereas extra time to enter an auditorium, past the usual quarter-hour, will value one other $250.
It is a part of the theater chain’s effort to stay afloat this 12 months because the Covid-19 pandemic contributes to file business losses.
AMC’s revenues fell to $941.5 million, down roughly 22% in contrast with $1.2 billion in the identical quarter final 12 months, in keeping with a Safety and Alternate Fee submitting in June. In one other submitting, the world’s largest theater chain may run out of cash by the top of the 12 months.
The corporate blames these losses on having shut its theaters to mitigate the unfold of the virus.
“In compliance with these restrictions, all of our theatres worldwide have briefly suspended operations via June,” the corporate said within the submitting. “Throughout this era, we’re producing successfully no income.”
Hollywood studios are additionally delaying the discharge of
Jeff Bock, a senior analyst at leisure analysis agency Exhibitor Relations, advised CNN earlier this month that theaters will continue to be hit hard if these traits proceed.
“We now have to organize for the inevitability that one, or extra, of the main chains might not survive if this case continues to lurch into subsequent summer time,” Bock advised CNN. “The variety of film theaters that can shut on a everlasting foundation will probably be instantly proportional to how lengthy it takes the US to stomp out the virus.”
It is clear that AMC is discovering artistic options to its monetary issues.
The promotion is available in most states, excluding New York, Alaska and Hawaii.
Frank Pallotta contributed to this report.